Light & Life
![The Gruen Transfer](/image?src=/scribe/sites/radio/files/the-gruen-transfer.jpg&width=644&height=374)
The Gruen Transfer
Don't think advertising messages work on you? Let me ask this - where did the 'diamond engagement ring' tradition begin? Jon Casimir, co-creator of the Gruen Transfer, has a reason for deconstructing the advertising world...